Have you ever wondered what kind of results someone will get if they do a search for your name on Google? If you use the web everyday then you probably have, at least once. Now, if you are a business owner, have you ever wondered that about your business? Sure you have. I bet when someone searches for your business by name, they can find you, your reviews, your products, even more personal data then you would like.
This article, however, isn’t about searches by people that already know you. I want to talk briefly about the people who have no idea your company exists, but they want to buy what you sell and they need it now. How do these people find you? If you have a full-time Search Engine Optimization (seo) team working for you then you are probably all set. The prospective client types their ambiguous search term into Google and there you are, boom, on the first page. That is the perfect scenario. If you have been doing this for a while though, you know as well as I do that in the real world, even with a full-time team, the odds on staying on that precious first page of Google is no easy task. Enter AdWords. Google AdWords are a tool used by SEO experts to get companies on that first page of Google, without needing that full-time team updating your website every 12 hours. Google AdWords enable you to reach all the people searching for your product within the area you choose. There is one caveat though, and that is called Ad Rank. If you are using Google AdWords to advertise your company and get people to your website, then Ad Rank is the most important thing you need to worry about, because even if you are using Google AdWords, if your Ad Rank is too low, your ads will never show and no one will ever see them. I am sure you agree that this can be a problem, and this is where Exactek comes in. Exactek can help you by managing your company’s Google AdWords advertising; ensuring that your ads maintain a high Ad Rank and continue to work for you.
To find out more about how Exactek and Google AdWords can help your company, contact us today for a free one-on-one consultation – 727.466.4288.
