Frequently Asked Questions
What are Organic Search Results?
Organic Search Results are the normal results that you find when you type a query into Google. They are the results that show up in the body of the search results page, not including Google paid advertising which can be found in the right-hand column, and sometimes the top few results, characterized by being a different color.
Any website on the internet can appear in the Organic Search Results once Google has indexed the website. The position of any one listing in the Organic Search Results is dependant upon a number of different factors (determined by Google), to include, but not limited to, the search term someone is looking for, the keywords on the website in question, how relevant the page is to the search term requested and the Page Rank that google has attributed to the page.
This is where normal Search Engine Optimization takes effect. By improving the way Google sees a website or page helps bring it up in the results, i.e. the First Page, as opposed to being the 500th result which no one will usually ever see on page 50.
- What is PPC (pay-per-click) Advertising?
Pay-Per-Click Advertising is act of getting your website or page on the first page of the Google results in the paid advertising area, regardless of where the site shows in the Organic Search Results.
With PPC advertising you only pay when somebody actually visits your site or page. This way you get a lot more bang for your buck then traditional online advertising or Search Engine Optimization (SEO).
- How can PPC Advertising help my company?
To explain how PPC Advertising can help you, imagine the following scenario: You Wake up and decide to buy yourself a new pair of shoes. So, you get in your car and head to the store. After a couple minutes you pass a billboard that is advertising property for sale. A few minutes later you pass a billboard for televisions. You arrive at your destination and purchase the shoes you were looking for.
What just happened is you passed some advertising that had nothing to do with what you were in the market to purchase and so you more then likely did not buy the property or a TV.
PPC Advertising is aimed only at the customers that you are targeting. If you sold shoes and used PPC Advertising, only people actively looking to buy shoes would see your ad. Secondly, you would only even pay for the ad if one of those people that are already looking to buy shoes actually clicked through to view your website or page. This is, without a doubt, the most cost-effective way to advertise your product or service.
- How soon can I see results?
If you already have a website you would like to bring traffic to, we can get you results in as little as 48 hours from when you sign up. If you need a website, we will usually have your new website up and running within 3-5 business days. Then it will take a maximum of 48 hours from the time your PPC Avertising starts before you see results. So the bottom line is within 7 business days you will start to see additional traffic to your website or page.
- How many keywords can I use for my campaign?
Since our service is a flat monthly fee that you set, you can have as many keywords as you want, however, the more keywords you choose to use will require a larger account balance to ensure that they are all being advertised.
That being said, our smallest package requires a minimum of 25 different keywords for each different product or service you offer. You can always add additional keywords either by calling customer service or sending us an email.
You do not need to choose all the keywords yourself. Our staff can determine the most effective keywords for your account depending upon what product or service you offer.
- How will I know if it’s working?
Ideally, you will know it’s working because of the emails/text messages* you are receiving from the new clients we are sending you. However, due to the nature of internet marketing, it may take two to three months to dial in the key terms for your particular geographic area (which is why there is a 3 month minimum commitment required), so every month you will receive a report via email showing the results of your campaign, including how many unique visitors clicked through to your site or page.
*The SMS Text message service is only available to customers with compatible smart phones that are located within the continental United States.