Why would a company use Google AdWords? You might say ‘I am already on the web. I can go right now and find my site.’ But, How are you getting there? If you are like most people and you are searching by using your company’s name or direct URL, then of course you can find it. You probably got there pretty quick too. But let me ask you, if you were looking to find a company just like yours that does exactly what you do, but you are looking to find one in, say, London. Obviously searching for a company in London using your companies name would not produce many, if any, results. That is what it is like for everyone else that lives within driving distance of your business that doesn’t personally know you or your company. They can not just go ‘I remember that place I once heard of from my sisters best friends cousins son. Let me just type their name in the address bar here so I can order their widget.’
On the internet, it is very difficult to find something if you do not know what you are looking for. This means trial and error. Now, suppose there is someone out there, maybe 5 miles away from you, that has never even heard of you or your company. This person desperately needs or wants exactly what you offer. The problem is, how can he contact you? Sure, he can ‘maybe’ pick up the phone book, and if you are in there, maybe he will find you and give you a call. I don’t know about you, but I have not even seen a phone book in several years, and I have not used the yellow pages to find something I was looking for in many more years then that. So, what this person might do, like the majority of consumers these days, and almost 100% of consumers under 25 years old, is either sit down at their computer or take out their phone and go straight to Google. Once there they will do a search for what they are looking for, usually using a search term like ‘Mufflers in New York City’ or ‘Pizza San Diego’ or something similar. Once they push the ‘Search’ button, a couple of things will happen. If the person is ready to buy what they are looking for right now, they will look at maybe 2 or 3 of the results from the first page and choose the one that they like the best. Maybe, they don’t see a company they like and go to page 2 or possibly even do a new search using words that they found while doing their first search that might give them better results.
Which ever way they go, they will usually find what they are looking for in under 5 minutes. If they are looking for what you sell, will they find your company in the top 2 pages of Google? If the answer is ‘No’, then the odds of you getting any business from the more than 2 million searches being done every single minute of every day through Google will not be helping you at all.
It is our mission at Exactek, to help you tap into this revenue. Contact us today at 727.466.4288.
